jiechen

Visual designer · UI/UX Brand & Marketing Visuals

With a background in graphic design and art history, I approach visual work with a trained eye and thoughtful structure. I’ve worked across brand, editorial, marketing, and UI—shaped by roles in art museums, lifestyle magazines, lighting companies, and AI startups.

From spec sheets to digital magazines and onboarding flows, I design for both clarity and character. I also create content on YouTube and TikTok, exploring visual storytelling in everyday life.

Based in Los Angeles
Let’s connect—happy to hear from you.

Resume
Behance

01 Girl and the Flower

A warm, handcrafted brand identity for a floral studio in Los Angeles. I designed the logo, packaging elements(tags, cards, care instructions), and visual direction for the website.The brand blends soft color palettes with delicate serif typography to evoke a sense of calm and precision.

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Brand Identity
Website

02 Light and Green

A series of professional documents—including product brochures and spec sheets—designed for internal content creators and B2B clients. Each layout balances clarity with brand consistency, supporting communication, sales, and trade presentations.

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Spec Sheet
& Brochure Design

03 IDEAT Magazine

Created the mobile interface and modular layout system for IDEAT’s digital Chinese edition. Designed to accommodate changing content while preserving a cohesive visual identity, the system streamlines editorial production across cover, banner, and article layouts.

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Digital Editorial Design

04 HOW Art Museum

Designed visuals for the HOW Art Museum(shanghai)’s International Curatorial Residency Program. The campaign included posters, web graphics, and social media assets—unified by a consistent visual system to ensure clarity and impact across platforms.

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Campaign Design

05 Social Media Visual Design

A selection of visuals created for social platforms—including YouTube thumbnails, channel banners, and promotional graphics. Designed to enhance engagement while maintaining a distinct brand voice and visual consistency.

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Content Design

06 The Donovan’s Piano Room

Redesigned both the website and mobile app for The Donovan’s Piano Room, an educational platform offering music lessons to children. On the web app, I restructured the account settings to improve navigation and user autonomy. For mobile, I designed the “Learning” section, organizing over 100 lessons and quizzes into a friendly, intuitive interface—now supporting over 10,000 active users.

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Web & App Deisgn

07 ChatSlide

Shipped a 0–1 user support feature for ChatSlide’s web platform—an AI-powered tool for creating professional slide decks. Designed and launched the onboarding experience, which led to a 40% drop-off reduction and a 12% increase in new user subscriptions. The product now serves over 10,000 users.

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UX Design

08 UI Design

A collection of conceptual UI projects focused on designing intuitive experiences for reading, journaling, and emotional support. Each interface explores tone, structure, and accessibility—tailored to distinct content and user types.

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Interface Design Explorations