Jie Chen 
Visual designer · UI/UX Brand & Marketing Visuals

With a background in graphic design and art history, I approach visual work with a trained eye and thoughtful structure. I’ve worked across brand, editorial, marketing, and UI—shaped by roles in art museums, lifestyle magazines, lighting companies, and AI startups.

From spec sheets to digital magazines and onboarding flows, I design for both clarity and character. I also create content on YouTube and TikTok, exploring visual storytelling in everyday life.

Based in Los Angeles
Let’s connect—happy to hear from you.


Resume
Behance

01 Girl and the Flower
Sep 2024 - Present




Brand Identity
Website


The brand identity of Girl and the Flower draws from the values at the heart of the floral studio—modern simplicity, respect for nature, and quiet elegance. The logotype features a rounded yet structured typeface that feels gentle without losing presence. Paired with a hand-drawn floral symbol, the mark can stand alone or integrate seamlessly with text, allowing flexible use across print and digital touchpoints. The color palette is composed of soft hues extracted from real flowers, offering a balance of warm and cool tones that work beautifully both individually and in combination.

Designed with versatility in mind, the visual system adapts effortlessly across platforms—from business cards to bouquet tags—while maintaining a consistent and poetic tone. This is a brand meant to be felt as much as seen.




copyright ©2025 Jie Chen