Jie Chen 
Visual designer · UI/UX Brand & Marketing Visuals

With a background in graphic design and art history, I approach visual work with a trained eye and thoughtful structure. I’ve worked across brand, editorial, marketing, and UI—shaped by roles in art museums, lifestyle magazines, lighting companies, and AI startups.

From spec sheets to digital magazines and onboarding flows, I design for both clarity and character. I also create content on YouTube and TikTok, exploring visual storytelling in everyday life.

Based in Los Angeles
Let’s connect—happy to hear from you.


Resume
Behance

07 ChatSlide(formerly DrLambda) 
Oct 2023 - Jan 2024




UX Design


Designed and delivered the onboarding and support experience for ChatSlide(formerly DrLambda), an AI-powered slide creation platform. The new flow reduced drop-off by 40% and boosted subscription conversions by 12%. 

This project began with user research—interviews, usability tests, and competitive analysis—uncovering pain points in early flows and low engagement with paid features. I designed a progressive onboarding experience based on user types, added contextual tooltips and a support chatbox to guide and reassure new users. Working closely with PMs and engineers, I iterated through multiple versions, ensuring each step aligned with product goals.

To view the full case study, click here.




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