HOW Art Museum — jiechen

Visual designer · UI/UX Brand & Marketing Visuals

With a background in graphic design and art history, I approach visual work with a trained eye and thoughtful structure. I’ve worked across brand, editorial, marketing, and UI—shaped by roles in art museums, lifestyle magazines, lighting companies, and AI startups.

From spec sheets to digital magazines and onboarding flows, I design for both clarity and character. I also create content on YouTube and TikTok, exploring visual storytelling in everyday life.

Based in Los Angeles
Let’s connect—happy to hear from you.

Resume
Behance

04 HOW Art Museum

Jun 2017 - Sep 2019

Campaign Design

As part of the media team at HOW Art Museum, I led the social media strategy and content creation for key public programs. This included developing visual assets that extended the museum’s identity into digital and physical spaces.

For the International Curatorial Residency Program, I created a bold visual system inspired by the museum’s architecture—distilling its geometric forms into graphic symbols. Paired with a striking red-and-black palette, the design ensured strong visual recognition across posters, social posts, and environmental signage.

INDEX NEXT