Light and Green — jiechen

Visual designer · UI/UX Brand & Marketing Visuals

With a background in graphic design and art history, I approach visual work with a trained eye and thoughtful structure. I’ve worked across brand, editorial, marketing, and UI—shaped by roles in art museums, lifestyle magazines, lighting companies, and AI startups.

From spec sheets to digital magazines and onboarding flows, I design for both clarity and character. I also create content on YouTube and TikTok, exploring visual storytelling in everyday life.

Based in Los Angeles
Let’s connect—happy to hear from you.

Resume
Behance

02 Light and Green

Jan 2025 - Present

Spec Sheet
& Brochure Design

During my time at Light & Green, I designed a series of product brochures and spec sheets that translated complex lighting systems into clear, usable documents for internal teams, sales reps, and trade professionals. Each layout was built on a modular grid system to maintain consistency across a growing product catalog while allowing flexibility for future additions.

Visual hierarchy and information clarity were core priorities—typographic systems, diagram styles, and image placement were carefully defined to ensure that technical data remained accessible at a glance.

This body of work demonstrates my ability to synthesize technical information into branded, easy-to-use collateral that supports both business communication and long-term design system maintenance.

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